A new online one-stop-shop for tourism data will help New Plymouth take advantage of unprecedented growth in the tourism industry.
“Knowing where visitors come from and what they’re spending money on is going to be very useful to local businesses – both new and established.” Jonathan Young says.
“The New Zealand Tourism Dashboard will allow New Plymouth businesses to see how we are doing locally, where visitors are staying, and what they are spending money on.
“Businesses will be able to see where jobs need to be created and where more product needs to be brought in – creating a flow on effect for other local suppliers.
“The data is extensive and very easy to use. It means businesses will be able to identify trends, target certain markets and ready themselves for visitors.
“Tourism is vital for the regions with over half of international expenditure outside the three main cities. Tourism now contributes $10.6 billion to the economy – 5 per cent of GDP.
“With over three million people visiting New Zealand in 2015, 10 per cent more than the year before, it is vital that businesses are well positioned to make the most of growth,” Jonathan Young says.
The New Zealand Tourism Dashboard can be found here: http://www.mbie.govt.nz/info-services/sectors-industries/tourism/tourism-research-data/the-new-zealand-tourism-dashboard